Career Coach

Coaching platforms compared

Updated

The big coaching platforms, BetterUp, CoachHub, EZRA and Torch, sell to employers and publish no prices: a company asks for a demo and gets a custom quote. As an employee, you get them through your company. Only Sounding Board shows an offer for individuals, without a price.

Coaching platforms, from their own sites, read November 9, 2026
PlatformCoaches and reachFor individuals
BetterUp4,000+ ICF-certified coaches, 70+ countries, 750+ enterprise customersNo longer sold since January 31, 2026
CoachHub3,500+ certified coaches, 90+ countries, 80+ languages, 1,000+ organizationsThrough an employer
EZRA (LHH, Adecco Group)2,000+ accredited ICF coaches, companies in 140 countriesThrough an employer
TorchEvery coach ICF-credentialed with 5+ years of experience; customers include Tripadvisor, Reddit and ZendeskThrough an employer
Sounding Board (BTS)Coach count not stated; bought by BTS in 2025Yes: Accelerate, 3 or 6 months, no price shown
ExecOnlineICF-accredited coaching in 14 languages, 150+ certificate programs with business schoolsNot offered
BravelyOn-demand one-to-one coaching sessions, sold to HR teamsThrough an employer

How to tell them apart

  • Price: none of them publishes one. EZRA says its pricing "is tailored to your organization"; for BetterUp, Stitchflow reports a "rumored" base of about $499 per user per month.
  • Scale: BetterUp and CoachHub list the most coaches; EZRA works with companies in the most countries (140).
  • Leadership programs: ExecOnline pairs coaching with certificate programs built with business schools.
  • Outplacement and careers: EZRA is the coaching arm of LHH, part of the Adecco Group.
  • Coach requirements: Torch publishes its bar (ICF credential, five years of experience); BetterUp asks its executive coaches for 20 years of leadership experience.

How to get one as an employee

Ask HR or your learning team whether your company already pays for a coaching platform, and who can get a seat. If none is offered, ask your manager whether a training budget can cover coaching.

If your company doesn't offer one

You can buy coaching yourself: online career coaching for individuals lists what is for sale and at what price, and BetterUp alternatives compares the closest options.

Start from your situation

No coaching platform at your company? Career Coach (that's us) is not a person: it's a 12-week online plan for one goal, 10 minutes a week, with a weekly check-in on what you said you'd do. It starts with what the people around you see in you: you choose who to ask (a coworker, a former coworker, a friend), and they pick your strengths in one minute. Free to start, then costs less a month than one paid hour with a coach.

Get started

Questions

How much does CoachHub cost?

CoachHub does not publish prices: companies ask for a demo and get a quote.

How much does EZRA coaching cost?

EZRA's pricing page says its pricing "is tailored to your organization". EZRA sells only to companies.

Which coaching platforms can individuals buy?

Among the big platforms, only Sounding Board shows an offer for individuals (Accelerate, no price shown). Individuals can buy from Korn Ferry Advance, Leland, The Muse or independent coaches.

Sources