Career Coach

BetterUp alternatives

Updated

BetterUp stopped selling individual plans on January 31, 2026, so the alternative depends on who pays. If your employer pays, ask HR whether it already pays for a coaching platform (CoachHub, EZRA, Torch). If you pay, you can buy coaching from $49 a month (Korn Ferry Advance) to about $479 a month for two private sessions (Ama La Vida), or book a coach by the hour from $59 on Leland.

Alternatives to BetterUp's former individual plans, prices read November 9, 2026
OptionPriceWhat you get
Korn Ferry Advance$49 a monthOne-to-one virtual coaching sessions (number not stated), courses, interview practice: a job search on a budget
Coach.me$87 a monthDaily habit coaching by chat; leadership coaching $150 a month
Leland$59 to $695 an hourEach coach sets their rate; most offer a free intro call: a few sessions for one goal
The Muse Coach Connect$56 to $659 a service (reported)Career Q&A, resume review or interview coaching, by coach level
Ama La Vida$479 a month2 private and 8 group sessions a month ($919 for 4 private): closest to BetterUp's Plus and Premium
Sounding Board AccelerateNo price shown3 or 6 months of one-to-one leadership coaching, phone or video
CoachHub, EZRA, TorchCustom quoteCertified coaches, paid by your employer

What BetterUp still does better

For a company, few platforms match BetterUp's scale: 4,000+ ICF-certified coaches in 70+ countries. If your employer offers it, it is likely the best deal you'll get: it usually costs you nothing.

How to choose

  • Ask your employer first. Many companies pay for coaching through a platform; ask HR or your learning team.
  • Match the format to the goal. One interview to prepare: a single session. A promotion or a career change: a few months with a plan. Prices: what a career coach costs.
  • Coaching or therapy? If what weighs on you is your mental health, therapy is the better fit (BetterUp vs BetterHelp).

Start from your situation

Want weekly follow-up without booking sessions? Career Coach (that's us) is not a person: it's a 12-week online plan for one goal, 10 minutes a week, with a weekly check-in on what you said you'd do. It starts with what the people around you see in you: you choose who to ask (a coworker, a former coworker, a friend), and they pick your strengths in one minute. Free to start, then costs less a month than one paid hour with a coach.

Get started

Questions

What is the best alternative to BetterUp for individuals?

It depends on your goal and budget: Korn Ferry Advance at $49 a month for a job search, a coach by the hour on Leland for a few sessions, or a monthly package like Ama La Vida's for regular sessions.

Why did BetterUp stop selling to individuals?

BetterUp has not given a public reason that we found. Its site now sells only to companies and governments.

Is there a free alternative to BetterUp?

Yes: American Job Centers, some public libraries and many alumni career centers offer free career coaching.

Sources