Career Coach

How much does BetterUp cost?

Updated

BetterUp does not publish a price, and it no longer sells to individuals: according to its help center, new individual plans stopped selling on January 31, 2026, and the individual program ends on January 31, 2027. Before that, individuals reportedly paid $149 a month for two 30-minute sessions and $279 for four. Companies get a custom quote.

BetterUp prices, as reported by third parties (BetterUp does not publish prices)
PlanReported priceWhat it included
Intro (individuals)$89 a month, or $109 as of July 2024One 30-minute session a month
Plus (individuals)$149 a monthTwo 30-minute sessions a month
Premium (individuals)$279 a monthFour 30-minute sessions a month
CompaniesCustom quote; estimates of $1,800 to $6,000 per user per yearDepends on the contract

Reported by Stitchflow (January 2026), CareerClimb (March 2026) and Contrary Research ($109 "as of July 2024"); company estimates gathered by Heycompono (September 2026).

What BetterUp offers

  • 4,000+ ICF-certified coaches across 70+ countries, in one-to-one and group sessions (BetterUp).
  • Executive coaches with at least 20 years of leadership experience and an average of 1,000 hours of executive coaching.
  • Programs for companies: leadership development, managers, resilience, and a government offer. BetterUp says 750+ enterprise customers use it.

How to get BetterUp now

Through your employer. Ask HR or your learning team whether your company has BetterUp: if it does, it usually costs you nothing. If it does not, a company can request a demo on BetterUp's site; prices come in a custom proposal.

What BetterUp does well

Certified coaches at scale, live sessions, and programs a company can roll out to thousands of people. If your employer offers it, use it. If not, you'll find what individuals can still buy in BetterUp alternatives.

Start from your situation

Your company doesn't offer BetterUp? Career Coach (that's us) is not a person: it's a 12-week online plan for one goal, 10 minutes a week, with a weekly check-in on what you said you'd do. It starts with what the people around you see in you: you choose who to ask (a coworker, a former coworker, a friend), and they pick your strengths in one minute. Free to start, then costs less a month than one paid hour with a coach.

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Questions

Can individuals still buy BetterUp?

No. BetterUp's help center says new individual subscriptions stopped selling on January 31, 2026 and the individual program ends on January 31, 2027. BetterUp's site now offers only demos for companies.

How much is BetterUp per month?

BetterUp does not publish its prices. Third parties reported $149 a month for two 30-minute sessions and $279 for four; the one-session plan is reported at $89 or $109. Company prices are a custom quote.

I have a BetterUp individual plan. What happens now?

According to BetterUp's help center, the individual program ends on January 31, 2027. Check the date your own plan renews or ends in your account.

Is BetterUp the same as BetterHelp?

No. BetterUp is coaching; BetterHelp is online therapy and belongs to Teladoc Health (BetterUp vs BetterHelp).

Is BetterUp legit?

Yes: BetterUp is an established company that says it works with 750+ enterprise customers and 4,000+ coaches in 70+ countries.

Sources